SaaS Metrics Calculator
Calculate key SaaS performance metrics including MRR, ARR, churn rate, and growth indicators. This calculator helps SaaS companies track their most important business metrics and make data-driven decisions.
Revenue Metrics
Customer Metrics
Revenue Metrics
Annual Recurring Revenue:
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MRR Growth Rate:
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Revenue Health:
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Customer Metrics
Monthly Churn Rate:
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Net Revenue Retention:
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Customer Health:
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Growth Metrics
Customer Growth Rate:
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Logo Retention Rate:
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Growth Trajectory:
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Understanding Key SaaS Metrics
SaaS metrics provide critical insights into the health and performance of subscription-based businesses. Understanding and tracking these key performance indicators (KPIs) is essential for making informed decisions about growth, retention, and profitability.
Core SaaS Metrics
Revenue Metrics
- Monthly Recurring Revenue (MRR)
- Annual Recurring Revenue (ARR)
- Annual Contract Value (ACV)
- Customer Lifetime Value (CLV)
Customer Metrics
- Monthly Churn Rate
- Customer Retention Rate
- Net Revenue Retention
- Customer Acquisition Cost (CAC)
MRR and ARR Calculations
Revenue Calculations
How to calculate recurring revenue metrics
Monthly Recurring Revenue:
- MRR = Sum of all active subscriptions
- Excludes one-time fees and add-ons
- Primary growth metric for SaaS
- Calculated at the end of each month
Annual Recurring Revenue:
- ARR = MRR × 12
- Provides annual revenue visibility
- Used for valuation and forecasting
- More stable than monthly figures
Churn Rate Analysis
Monthly Churn Rate:
- Churn Rate = (Churned Customers ÷ Total Customers) × 100
- Measured monthly for SaaS businesses
- Inverse of retention rate
- Critical for growth calculations
Revenue Churn:
- Revenue lost from churned customers
- More important than customer count
- Includes downgrades and contractions
- Direct impact on MRR
Net Revenue Retention
| Retention Type | Calculation | What It Measures | Target Range |
|---|---|---|---|
| Logo Retention | (Customers End ÷ Customers Start) × 100 | Customer count retention | 95-99% |
| Net Revenue Retention | (MRR End ÷ MRR Start) × 100 | Revenue retention with expansions | 105-115% |
| Gross Revenue Retention | (MRR End ÷ MRR Start) × 100 (excluding expansions) | Revenue retention without expansions | 90-95% |
SaaS Growth Metrics
MRR Growth Rate:
- Month-over-month MRR increase
- Primary growth indicator
- Compound monthly growth rate
- Used for forecasting and valuation
Customer Growth Rate:
- Month-over-month customer increase
- Customer acquisition effectiveness
- Combined with churn for net growth
- Important for scale assessment
Unit Economics
Customer Acquisition Cost:
- CAC = Total Marketing Spend ÷ New Customers
- All marketing and sales costs included
- Time period typically 6-12 months
- Should be less than CLV
CAC Payback Period:
- Months to recover CAC through revenue
- Based on ARPU and gross margins
- Target: 12 months or less
- Critical for cash flow planning
SaaS Benchmarks
Early Stage (0-10 employees):
- MRR Growth: 10-20% MoM
- Churn Rate: 5-10% monthly
- Net Revenue Retention: 95-105%
- CAC Payback: 12-18 months
Growth Stage (10-100 employees):
- MRR Growth: 5-15% MoM
- Churn Rate: 3-7% monthly
- Net Revenue Retention: 105-115%
- CAC Payback: 9-15 months
Cohort Analysis
Cohort Definition:
- Group of customers by acquisition date
- Typically monthly cohorts
- Track behavior over time
- Identify trends and patterns
Cohort Metrics:
- Cohort retention rates
- Cohort LTV vs CAC
- Cohort expansion revenue
- Cohort profitability over time
SaaS Dashboard Essentials
Primary Metrics:
- MRR and MRR Growth
- Monthly Churn Rate
- Net Revenue Retention
- Customer Acquisition Cost
Secondary Metrics:
- ARPU and ARPU Growth
- Logo Retention Rate
- CAC Payback Period
- CLV to CAC Ratio
Key Takeaways for SaaS Metrics
- MRR and ARR are the primary revenue metrics for SaaS businesses
- Churn rate directly impacts growth rate and requires constant monitoring
- Net revenue retention above 100% indicates successful expansion revenue
- CAC should be significantly lower than CLV for sustainable growth
- Cohort analysis provides insights into customer behavior over time
- Unit economics (LTV/CAC ratio) determine long-term profitability
- Regular metric tracking enables data-driven decision making
- Benchmarks vary by company stage and market conditions